John Legend’s Inclusive Personal Care Line Loved01 Debuts on QVC

John Legend’s inclusive personal care line Loved01 is making its QVC debut.

The singer-songwriter’s unisex skincare brand centers on the beauty needs of black and brown skin. An assortment of product sets created exclusively for the network are available now on QVC.com and will premiere on-air on Nov. 2.

“Loved01 was founded to address the beauty needs of underserved consumers who deserve access to high-quality and accessible skincare,” said Anna Baker, vice president of beauty for QVC. “Each product in the assortment was thoughtfully formulated with best-in-class ingredients intentionally chosen to deliver moisturization and hydration for melanin-rich skin while also addressing universal skincare concerns.”

Formulated in partnership with dermatologists and cosmetic chemists to incorporate the beauty needs of black and brown skin, Loved01’s functional line of dermatologist-tested formulas nourish and moisturize.

The QVC assortment includes Loved01’s Daily Love four-piece gift set; three-piece exfoliating cleansing wipes; Signature Men’s three-piece gift set; Nourishing Face and Body Oil Duo; and the Exfoliating Wash Duo.

“I’m excited to have the opportunity to share Loved01 with QVC’s community and introduce our products and mission to an even broader audience,” said Legend.” At Loved01, we believe everyone deserves love and care, and we strive to help people celebrate and nourish their skin.”